To $1 Million and Beyond

Katie Novak
Jacqueline Hannah
Saturday, March 11, 2017 - 11:30am - 12:45pm
Salon D

Every year the cost of building a grocery store is going up and up. In the last year we've seen startup proformas needing $1 million or more in owner investment (loans, preferred shares, or a combination) to be feasible . . . but is it feasible to raise this much? We'll take a look at what's driving up the costs of building our stores, what factors make it more likely your startup will need to raise $1 million or more, and look at how possible it is. This session will feature the case study of Green Top Grocery, a startup in Normal, IL, that raised over $1.4 million through their owner loan campaign that wrapped up in November. How did they make it all the way to their goal? What factors led to their success? What were the biggest challenges? What can we learn from their experience? Join us and find out!"


Stage 2