Case Study - Friendly City

Steve Cooke
Friday, March 10, 2017 - 9:30am - 10:45am

Friendly City Food Co-op - Five Years In

 What we did right (and what we could have done better)


Friendly City Food Co-op in Harrisonburg, Virginia opened in June of 2011, in a town that didn’t fit many of the target demographics for a natural/organic food co-op. We’ve been more successful than many would have predicted because we did many things right – right from the start. Come learn what we did, and how we could have done even better with a few slight adjustments. Steve Cooke – Friendly City’s General Manager since 10 months before the co-op opened presents photos, plans, and visions from before opening, along the way, and current views.