Case Study - Green Top

Melanie Shellito
Jerica Etheridge
Saturday, March 11, 2017 - 11:30am - 12:45pm

The idea for Green Top Grocery started with five people in a tiny study room of their local library. Fast forward five exciting, terrifying, exhausting, frustrating, exhilarating and rewarding years later and Green Top is mere months away from opening their doors. Two of the original five people in that library room — Jerica Etheridge and Melanie Shellito — remain with the project to this day and will present the case study on Green Top Grocery. These sisters kept each other sane during the darker days every start-up has, and will share with you the ups and downs of it all. Board turmoil? you bet. Down to about $150 in the bank account? been there. Stalled around 400 owners? we feel ya. And yet, through the incredible power of cooperation, some rockstar mentoring, amazing owners, tireless volunteers... Green Top survived and has even been called one of the top start-ups in the country. Join us for the story of GTG's thrills, chills and spills, and leave knowing if we survived it, so can you.