Taking Your Co-op to Market: Branding and Communicating Your Co-op through All Stages of Development

Jacqueline Hannah
Thursday, March 9, 2017 - 1:00pm - 5:00pm
Salon D

Your co-op’s journey from kitchen-table idea to open store is at its core a story. How successful, or unsuccessful, we are in telling that story at every stage of its development has a huge impact on if our co-op continues to grow and gets to opening day. The work of telling this story is marketing and marketing is:  brand, events, social media, messaging, swag, media coverage, and more. Without great marketing, there is no great startup! This half day workshop will be an immersion in all things startup marketing with many examples of what works, and what doesn’t, from real co-op startup peers.

Stages 1-3