The Power of Re-Branding- A Case Study

Darnell Adams
Jacqueline Hannah
Melanie Shellito
Friday, March 10, 2017 - 3:00pm - 4:15pm
Salon D

Brand is how you express and communicate your vision and mission as a startup co-op and a strong one can lift up your efforts! How much so? We decided to find out. FCI brought together one excellent startup project in stage 2 development with a visual brand that needed strengthening, Dorchester Food Co-op, and one professional brand designer with startup co-op experience, Melanie Shellito of Artzen, to do a re-brand. What was the process like? Can it really have big impacts for your startup to re-brand in stage 2 to communicate more professionally and consistently? In this case study we'll tell you all about the process and the results, and share tools for launching your own re-brand for maximum impacts!

Stages 2b-3